Marketing Leaders
With live engagement data connected directly to the CRM, activation budgets become justifiable with hard financial metrics rather than just soft metrics such as brand awareness.
Live Data Intelligence Turning Activations
into Revenue
REAL REVENUE
$0.00
+0.0%
How Teams Use DISTINCT
Every Marketing Function
Has a Live Data Problem. DISTINCT Solves It.
DISTINCT isn’t just for Brand Activation teams. All marketing and analytics functions benefit from access to Live Data Intelligence.
Experiential Marketing Teams
DISTINCT captures what consumers actually did at every Actionable Consumer Touchpoint, not just who showed up. Your team learns how audiences engage, then engages them better next time. They’re only a stranger once.
Marketing Operations Teams
With structured first-party data fed automatically into the CRM, you can align online and offline marketing data without the need for time-consuming manual exports or data re-formatting.
Insights & Analytics Teams
Unified engagement analytics show exactly where live customer engagement impacts revenue. Reporting gets faster. Insights get sharper.
Consumer Brands
- Measure the ROI of experiential marketing efforts
- Understand which specific activations drive the most engagement and revenue
- Improve customer experiences and real-time interaction capabilities
Overperformed Benchmark
8,100
305%
Sports & Entertainment Properties
- Capture first-party ACT data from every touchpoint across the property
- Structure data in a way that makes it easy to interpret and use
- Improve customer experiences and real-time interaction capabilities
- Deliver more impactful fan experiences and in-the-moment upsell opportunities
Experiential Agencies &
Vendors
- Leading global brands increasingly require their activation agencies to operate on a standardized data platform. DISTINCT is that platform.
- Win more brand pitches by offering richer measurement and reporting
- Grow account revenue with high-margin data strategy services
Real-Time Optimization
+68%
Data Capture Increase
Integrations
Sync Live Data Wherever You Need It
DISTINCT connects seamlessly to all the tools in your marketing stack — enterprise CRMs, email and messaging platforms, activation vendors, and more.
Powering Live Data Intelligence for Leading Global Brands
DISTINCT is built with GDPR, CCPA, and SOC 2 compliance frameworks baked into the capture architecture
Frequently Asked Questions
Solution FAQs
Here are some answers to common questions about how DISTINCT solves the live data gap for businesses.
DISTINCT is built for brands running in-person consumer experiences at enterprise scale. Fortune 100 consumer brands across CPG, beverage, telecom, and financial services. Sports and entertainment properties including leagues, teams, and venues. The experiential agencies operating activations on their behalf.
Typical event tools capture five to fifteen data fields per attendee. DISTINCT captures up to 150 behavioral signals per Actionable Consumer Touchpoint, routed into Salesforce, Adobe, or Snowflake in real time. Brands building this internally lose months across CX, IT, and analytics. We integrate in weeks.
A photo booth in isolation is one touchpoint. DISTINCT turns every touchpoint into a data acquisition layer feeding the next activation. Value compounds across events, not within them.
Previous attempts failed at integration. Collecting data is step one. Structuring it, routing it into the brand’s systems in real time, and making it usable while the consumer is on site is the full problem. DISTINCT solves the whole stack at scale across the world’s largest brand activations.
In-person marketing investments often lack measurable acquisition or engagement data, leaving spend exposed when budgets tighten. DISTINCT captures every consumer interaction in real time and routes it into the CRM and acquisition systems your team already uses. Marketing spend gets defended with measured customer outcomes, not awareness assumptions.
The more activations you run, the sharper the intelligence gets. The platform compounds value across events. A single activation produces measurable lift. Clients getting the most out of DISTINCT run multiple activations per quarter across multiple agency partners.
No. DISTINCT operates across all your existing agency relationships. The platform standardizes the data layer underneath, so your agencies keep doing what they do and your team gets unified comparable data across all of them for the first time. One client unified six different experiential agencies in their first quarter on the platform.
See What You’ve Been Missing at Every Live Event
Find out exactly what your live events are leaving on the table.
Talk to Our Team